The Silicon Valley of the East is known for its upmarket milieus and well-heeled citizenry. Like most global cities, the key to unlocking Bangalore’s marketing potential is to be seen around its upscale precincts.
That is exactly what we’ve achieved by selecting bus queue shelters around the city’s high-traffic and affluent demographic zones.
Their strategic locations, including near prime shopping hubs, arouse purchase intent. Recall is high as consumers travel the same route every day – a consumer demographic that is open to visual stimuli.
Not only do they spend a longer time shopping, but are also prone to impulse buying.