With a population of over 10 million, Chennai is a city full of opportunity. The fifth-most populous city in India represents a huge market with great diversity and potential. Often dubbed the 'Detroit of India', Chennai is also home to a third of the country’s automobile industry.
The busy capital city of Tamil Nadu is India’s second-greatest software exporter. This means it is a cradle of innovators and white-collar professionals. Simultaneously, it boasts a significant proportion of salaried urban individuals.
Given the stunning statistic that 20% of the average household’s monthly purchases stem from impulse buying, out-of-home advertising is the key that can help brands unlock true value in a thriving city such as Chennai.