98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad

16 September 2019

One of the busiest airports in the world, the Mumbai International Airport recorded a footfall of over 50 Million Passengers as per AAI records in the last financial year. 97% of the surveyed passengers belong to NCCS A consumer class, out of whom 76% belong to the uber elite NCCS A1. This is evident in their shopping habits as well, with the average shopping frequency for a traveller standing at twice a month, and their taste for luxury goods such as Watches, Apparel, Perfumes and Cars.