5 December 2022
Hindware Ltd, a premium bathroom fitting brand, once again, makes its mark in the airport branding carved out at T2, Mumbai Airport. The category leader has launched multiple innovative branding activities at the airport intending to promote Hindware and QUEO, in partnership with Times OOH, which handles exclusive advertising rights for the Mumbai Airport.
The recently launched Outstanding Installations are a step towards increasing brand equity and standing out amongst architects to drive high recall value and sales. Additionally, by emphasizing the Noble Cause- Save Water, asides displaying product, Hindware tactically reinforces both, its premium product positioning and the brand legacy that has always been at the forefront of sustainability and bringing innovative products to society. This latest clutter-breaking branding is a part of their longstanding airport marketing strategy.
To stand out at the airport, Hindware Ltd has taken an innovative approach where the branding has been done on the Horticulture Wall i.e., Green Wall surrounded with Real Plants at the departure of the T2, Mumbai Airport. The brand has deployed LED Letter Cut-Outs of the brand name and the messaging ‘Save Water! Save the Planet’. To further infuse the engagement level, the brand has installed a photo booth for the airport passengers with message- ‘I Pledge to Save Water’.
One of its kind in the history of the Mumbai airport such an innovative branding has been done to build the brand awareness.
Additionally, the brand has taken its luxury segment – QUEO to the airport with an outstanding installation. The Brand name is in LED Letter Cut-Out, with a magnificent bathtub placed near the wall showcasing the luxurious product offered by the brand.
Talking about the initiative, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles division, Hindware Limited, says, “Hindware is a legacy brand that has been around for more than 6 decades. We have been offering a wide collection of sanitary ware, faucets, and wellness products that are equipped with superior technology and resonate with the well-traveled consumer’s needs for premium offerings with high functionality. As a leader in the bath ware segment, we have remained committed to promoting health, hygiene, and water conservation across our brands and products. We have set up installations at the Mumbai airport for our leading brand Queo in the luxury brand segment and Hindware in the premium segment to exhibit our product prowess and signify our responsibility to society. We are confident that our branding will bring to life, the dedication we have for serving people and our vision to empower them through design and innovation”.
The campaign has been carried out at the Departure of T2, Mumbai Airport between SHA and the Retail area which is a unique captive environment where passengers move in a relaxed state of mind. The installations have been designated for 6 months of duration.
Highlighting the significance of airport advertising, Charu Malhotra, Vice – President Marketing, Hindware Limited says, “With our installations at one of the busiest airport – Mumbai Airport, we are aiming not only to highlight the importance of water conservation practices to the masses but also drive consideration for Hindware – the iconic household brand; and Queo – a premium brand transforming bath spaces into European Bath lounges, both offering a range of innovative, high on design and technology products. As travel continues to return, airport advertising remains a premium environment and a powerful communication opportunity for Hindware”.
As an outcome of the campaign, the campaign is bustling at the airport as passengers have already been spotted appraising the brand and interacting with installations by clicking selfies in front of the location.
“It is quite a distinctive campaign executed at the Mumbai Airport. The horticulture wall is a unique property at the Mumbai airport. We are highly satisfied with the treatment of the brand where the Times OOH creative team and Hindware team has worked in collaboration. The branding is already becoming a buzz amongst the airport passengers, and we are expecting even better results in the next 6 months for the brand”, says Sumit Chadha – Business Head, Times OOH.
Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.