8 August 2023
Gods Reign welcomes ‘Times OOH’ as Title Partner for Battlegrounds Master Series (BGMS)
Gods Reign, one of the leading eSports and gaming entertainment companies in India, welcomes Times OOH, a leading OOH media firm in the Indian outdoor Advertising industry, as ‘Title Partners’ for Battlegrounds Master Series 2023. The first-ever collaboration with Times OOH, a part of The Times Group, the eminent title partner for the event, marks a noteworthy milestone in Gods Reign’s journey.
Times OOH stands as a leader in the Indian OOH industry with ~24% of the market share of the industry. Since its inception in 2005, Times OOH has been providing comprehensive OOH advertising solutions at Premium, Strategic & High Dwell time locations such as Airports, Metro, City Media & Digital OOH inventories. Times OOH handles 50% market share in Airport Advertising in India, along with an international footprint in Mauritius Airport. With this association, Times OOH will hold the title spot on Gods Reign’s team jersey for BGMS Season 2, symbolising their strengthened alliance and shared vision for the future of esports in India.
Gods Reign is one of the 14 teams that is directly invited to Battlegrounds Master Series 2023 Lan. The offline sports tournament will be broadcasted on Star Sports, facilitating nationwide access to the team’s ardent supporters. After the record-breaking success of season 1, the upcoming season 2 of the BGMI Masters Series, which kicks off on August 4 and will be live until August 27, 2023, the high-octane live broadcast of BGMS Season 2 will kick off at 9:30 p.m. on the Star Sports Network.
Considering the exceptional viewership, Times OOH intends to leverage this partnership to augment its brand prominence within the rapidly evolving esports sector as this category is expected to become a cornerstone in the advertising industry.
Sharing his expert views on this association, Mr. Aman Nanda, Chief Strategy Officer, Times OOH says, “Times OOH has always believed in investing in premium properties which offers leading position to us and our group in the fraternity. We have seen that Gods Reign has embodied competitive esports excellence and the best of gaming culture over the last half-decade hence we found a perfect synergy in the association. As an advertising organisation, we consider esports as the next big disruptive category, especially in the OOH space which caters to a wide variety of audience and especially at airports that has a large extent of high tech & sports enthusiasts’ audience”.
K.R.ROHITH, CEO of Gods Reign, shares, “Forming an alliance with Times OOH enables us to amplify our fundamental operations by enhancing the competitive prowess of our teams in the biggest esports events in South Asia. This Partnership highlights our shared vision and dedication to fostering the best competitive experience for our fans by delivering exceptional performance.”
The television broadcast of the inaugural season of the BGMI Masters Series (2022) showed a record-breaking performance and surpassed the 100 million viewership milestone, setting a new record in the history of Indian esports.