24 June 2022
The Times Group launches ‘Times Property Expo’ at Devi Ahilya Bai Holkar Airport commonly known as Indore International Airport. The on-ground activity has been organized to provide an engaging platform to leading real estate giants aiming to tap their desired premium target audience who frequently travel and prefer high-end amenities. This is the first time that Times Property Expo has been organised at a public location like an airport. And Indore International Airport is the first-ever airport to execute such large-scale innovative & engaging activity.
Hence, the Indore International Airport happens to be the perfect destination to execute a month-long activity as it offers SEC A+ & A audience who are affluent buyers and consider shopping as part of the travel experience. Indore International Airport caters to almost 70 flights/day, serving 6 airlines connecting almost 19 destinations including almost all metros. Times OOH handles exclusive advertising rights for Indore International Airport.
Real Estate Brands like Omaxe, Medicaps Business Park, Shikharji Dreams, Grand Virasat, Shyam Vihar, Business Park & One Street have come on board for the activity where they are promoting their turnkey projects.
“The Times Property Expo has given customers many options to book property. Visitors to this expo have loved the successful work of reputed and trusted DBR Group over the years and have booked flats at Shikharji Dreams Township, Bypass. The expo boosts the real estate sector, and there is also a golden opportunity to bring out the best projects among the people”, states Rupa Biswas, Managing Director, DBR Pvt Ltd.
An especially designed promotional zone has been created at the Domestic Departure of the airport that offers the highest dwell time as the passengers are more receptive and open to obtaining a variety of information after the security check. The location has been strategically chosen to ensure smooth interaction between real estate brands and their TG to discuss the details of their premium property in length spread across the city.
Highlighting the impact, Radheshyam Gupta, Director, Sarthak Singapore Group. & Ashwin Mehta, M.D, Sarthak Singapore Group, say, “Sarthak Singapore is a reputed and trusted group in the real estate sector. With the successful completion of more than 50 projects in the last 20 years, the Group has won the trust of 30,000 families. Hundreds of people have reposed their faith in us even during the ‘Times Property Expo’. People had many options to view and book property at the expo, which was quite successful”.
“India’s real estate has returned to normalcy quicker than many would have thought. The huge working-class population with altered preferences for homes after the pandemic has generated huge demand in residential and commercial segments. Large townships especially in smaller cities, high streets, plots, and low-floor housing are some of the categories that have emerged as winners. Going forward, the real estate sector is bound for a higher growth trajectory that will have a huge multiplier effect on India’s economy and help generate employment for India’s youth”, explains Vineet Sharma, President, Omaxe Ltd.
“The only Bad time to buy property is “Later”, buy now and see your good time with “TIMES PROPERTY EXPO 2022”, adds M.D. Pawar, Director, Goodwill Buildcon.
“It is always a great feeling to experiment with new concepts & ideas and we are glad that we worked on this project and brought an event like an expo to a wider & bigger platform. Additionally, the Indian airports are witnessing great footfall once again which gives a valid reason to brands to come back to the airport advertising to leverage appropriate audience, high dwell time and premium outlook”, states Sumit Chadha, VP- Airport Sales, Times OOH.