10 June 2022
Times Innovative Media Limited (Times OOH), a part of the Times of India Group, India’s leading Outdoor Advertising company formally launched a world-class advertising media program at the Netaji Subhas Chandra Bose International Airport located in Kolkata, West Bengal. Times OOH acquired the exclusive media contract of Kolkata International airport for 7 years, extending its presence in the East region of India.
Times OOH has conceptualized and designed the complete advertising media network spread across approximately 14,000 sq. ft. across various strategic locations on the premises of the Kolkata International airport. The advertising media units have been strategically placed to capture the attention of the passengers. The locations are impactful, the type of media is scientifically selected, media sizes offer maximum exposure, all this after a deep understanding of the passenger movement, dwell time, and behaviour. Offering state-of-the-art media options such as Impactful Video Walls, Network of Digital Screens, Stunning Static Media, Wall Wraps, Interactive Experience Zones, Sponsorships, and Large Format Outdoor Billboards. Times OOH has planned one of the Biggest deployments of Digital networks across the country at this airport. Also created well thought out media packages that address the key objectives of advertisers and eases the buying decision. Like the STELLAR package of 15 video walls at baggage belts that create a long-lasting impact for arriving passengers or the FIRST Impression package which greets the departing passengers with a network of 3 larger-than-life video walls.
The fifth busiest airport in India, Kolkata International Airport handled 22 million passengers in FY 2019 – 2020, it plays a key role in driving the economy of the region – offering a wide air- route network, with 21 passenger airlines connecting Kolkata to 63 destinations as on May’221.
“Kolkata as a city offers a plethora of opportunities including business, sports & festivals that are essential for every brand in order to witness growth in their business. Kolkata International airport is a crucial entry point for flyers travelling for business and leisure and our strategically placed media gives an impressive opportunity for the brands to make an undeniable impression on their desired Target Audience. The complete bouquet of media networks is packaged to suffice the different marketing needs of brands starting from creating impact, awareness, and engagement. We are looking forward to brands to ‘Make It Big’ at Kolkata International Airport”, says Aman Nanda, Chief Strategy Officer, Times OOH.
Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.