29 December 2025
2025 has been a landmark year for Times OOH, a Times Group company, defined by strategic expansion, digital innovation, award-winning creativity, and industry leadership. As one of the largest and most trusted OOH advertising companies in India, Times OOH continued to redefine how brands engage audiences through premium Out-of-Home (OOH) and Digital Out-of-Home (DOOH) media.
From pioneering digital formats across transit hubs to introducing immersive airport media and bringing global art into public spaces, Times OOH, a Times Group company strengthened its commitment to delivering high-impact, future-ready outdoor advertising solutions.
In 2025, Times OOH, a Times Group company, proudly completed 20 years of leadership in the Indian OOH industry. As the only organised and largest OOH organisation in India, the company’s journey reflects its vision to professionalise, ethically strengthen, and innovate the outdoor advertising ecosystem.
Over the years, Times OOH transformed traditional, cluttered outdoor formats into premium, aesthetically rich, and brand-led media assets. With a belief that great media doesn’t need to be sold but should naturally attract brands, Times OOH has consistently elevated outdoor advertising standards across India.
Every media touchpoint is nurtured through strategic planning, design excellence, and operational precision, ensuring maximum visibility and long-term brand value.
Known for its long-term, insight-led investments, Times OOH accelerated its Digital Out-of-Home (DOOH) expansion in 2025.
Times OOH transformed static bus shelters into digital bus shelters in Bengaluru, featuring 125 sq. ft. L-shaped LED screens in high-footfall locations. This innovation strengthened the company’s DOOH portfolio, offering advertisers dynamic, contextual, and high-engagement outdoor media in India’s technology hub.
Venturing into an innovative OOH-to-Online integration, Times OOH partnered with Amazon to launch On-Package Advertising. Reaching nearly 90% of pin codes across India, Amazon delivery boxes became a powerful brand communication channel, delivering targeted messaging directly to consumers’ doorsteps.
Closing the year with a landmark launch, Times OOH unveiled a curved digital videowall at the arrivals area of Manohar International Airport, North Goa. This premium airport DOOH format delivers immersive storytelling, high dwell-time exposure, and matched visibility — reinforcing Times OOH’s leadership in airport advertising in India.
2025 marked a breakthrough year for metro advertising in India. With the inclusion of Mumbai Metro Line 3, Times OOH now enables brands to reach nearly 70% of Mumbai Metro ridership, offering scale, frequency, and long-lasting brand recall.
Media and entertainment brands leveraged the metro as a moving canvas to build excitement for OTT launches, Bollywood releases, and regional cinema. Simultaneously, BFSI brands emerged as frontrunners in station branding, with landmark activations by Nippon India Mutual Fund, ICICI Prudential Mutual Fund, HDFC Life, and HDFC Ergo, among others.
Station branding became a high-impact OOH solution, reshaping how brands approach long-term visibility and dominance within urban transit environments.
This platform turns brand communication into an experience—where creativity meets cutting-edge technology, and storytelling becomes truly immersive.
One of 2025’s most distinctive initiatives was Times OOH’s partnership with ArtCrush Gallery, bringing curated global digital art into public spaces. Across airports, metro stations, and premium city media assets in India and Mauritius, digital screens evolved into immersive creative canvases.
This collaboration elevated everyday commuting experiences and showcased how OOH media can blend culture, creativity, and brand storytelling.
Times OOH’s commitment to innovation and execution excellence was recognised across leading industry platforms in 2025. The company won a total of 3 Gold and 3 Bronze awards, celebrating achievements in OOH innovation, media creativity, and campaign execution.
These accolades reinforce Times OOH’s position as a benchmark-setting OOH media company in India and beyond.
In a major industry milestone, Shekhar Narayanaswami, CEO of Times OOH, was elected Chairman of the Indian Outdoor Advertising Association (IOAA) in 2025. This leadership role further strengthened Times OOH’s influence in shaping policy dialogue, industry standards, and the future direction of outdoor advertising in India.
As the Indian OOH industry gained renewed momentum in 2025 — driven by DOOH adoption, transit media expansion, and data-led planning — Times OOH actively contributed to industry conversations. Leadership perspectives highlighted OOH’s evolution into a medium that delivers both brand impact and measurable performance.
With two decades of expertise, a growing premium media footprint, and award-winning innovation, Times OOH continues to build the future of outdoor advertising in India. As brands seek visibility, relevance, and scale in a cluttered media environment, Times OOH remains committed to delivering transformational OOH experiences.