An omnipresent digital network at the Times OOH’s transit properties lends frequency and recall to the already hyped Election season. A minute-to-minute update of the feed enables people to form positive association for the news channels. Further, high impact and head-on digital screens at high footfall locations such as malls and corporate spaces like Cyber hub in Gurgaon, bites into the segment of NCCS A1 group that watches closely and opines about the elections.
Globally, DOOH has descended to the streets such as on street furniture and billboards, and India will follow the trend soon. This will likely make the Indian OOH market more lucrative to media planner and the entire OOH pie will increase. Once a proper regulatory framework is in place, so that there can be better maintenance of such sites, it opens a huge potential. Outside, the media planners and owners are already adapting sophisticated data management tools to make targeting more efficient such as Geopath but these tools are yet to be used to their full potential in India.
Air Asia began its domestic operations from Mumbai on January 2019, and since then, it has gradually expanded its fleet to 10 flights a day, flying to six destinations. To make a splash of this in the form of a grand announcement with high recall brand presence, the airline in association with Times OOH chose Mumbai airport.
As per the research, Coimbatore saw a passenger footfall of 2.9 million in 2018, which is a growth of 27.3% over the previous year, whereas Trichy Airport saw a 92% growth in the number of domestic passengers in the same period. The research also states that these passengers spend about 1 hour 40 minutes at the airport, out of which, a significant time is spent looking at advertisements.
For the first time, Mastercard India tied up with Delhi Duty Free Services to target and encourage international passengers to shop at the duty-free area using their Mastercard cards. “Mastercard DDFS winter shopping festival” was executed by Times OOH in association with Posterscope. Delhi Duty free happens to be the largest Duty-Free retail space in India.
Taiwan Tourism Bureau’s (TTB) 2019 has launched a full-fledged OOH campaign in association with Times OOH to woo Indian travelers. The brand has opted for advertising at key airports, malls, cinema and offline media in top 6 cities. This cross-platform campaign is one of TTB’s largest ever in-market tourism promotions. The campaign leverages the holiday season and runs all through December
In a first ever collaboration of its kind on any Indian metro network, Sony Entertainment Television (SET) has tied up with Times OOH to set up 48 TV screens inside Mumbai Metro stations to provide live entertainment to the passengers. Now passengers can catch up on their favourite Sony TV shows while waiting at the platforms.
LG has placed its latest range of air purifiers, LG PuriCare, at strategic locations inside Indira Gandhi International Airport (IGIA), Delhi, Chhatrapati Shivaji International Airport, Mumbai and Kempegowda International Airport, Bengaluru. This is part of a brand promotional initiative in association with Times OOH executed at Delhi & Mumbai airport.
In a first, an exclusive fashion show was held at the Mumbai Airport. The idea was pioneered by Times OOH and taken up by Fbb India, who chose to launch its festive range of Apparel at the Mumbai Airport with Radhika Apte as the designated showstopper. Fbb Colors Femina Miss India 2018 2nd runner up, Shreya Rao Kamavarapu also graced the event.
Brief: Amazon brought it’s brass band to Metro stations and airports and also made passengers sing parodies of 90’s songs in line with the Great Indian Festival. The event was aided by Times OOH and Wizkraft International Entertainment
Brief: In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage
Poorvika Mobiles took up the Bengaluru bus shelters for their campaign. Mr. Siva Kumar, Head - Marketing, Poorvika Mobiles said, "With the widespread reach of the bus shelters maintained by Times OOH, we have managed to get a good response to our retail stores. Seeing this, we decided to extend the campaign up till 2019"
After acquiring Trichy, Coimbatore back in 2017, Times OOH has set foot into the turquoise shores of Mauritius, making it the only Indian outdoor advertising company to enjoy exclusive media rights outside of India. Mauritius Airport boasts of about 3.8 million annual footfalls out of which, interestingly, 95% are international passengers, making this acquisition of tremendous strategic importance
In a span of 10 months, Times OOH has acquired the exclusive airport advertising rights at 3 of the 100 cities selected to be a part of the Smart city mission. Indore airport recently became the third of the lot after Coimbatore and Trichy, amidst news of $60 Billion worth of investment in 100 new airports. As the financial capital of the state of Madhya Pradesh and home to two of the most prestigious educational institutes, IIT and IIM, Indore attracts top-notch travellers