OH will have to ride the technology wave
Globally, DOOH has descended to the streets such as on street furniture and billboards, and India will follow the trend soon. This will likely make the Indian OOH market more lucrative to media planner and the entire OOH pie will increase. Once a proper regulatory framework is in place, so that there can be better maintenance of such sites, it opens a huge potential. Outside, the media planners and owners are already adapting sophisticated data management tools to make targeting more efficient such as Geopath but these tools are yet to be used to their full potential in India.
Air Asia campaign takes off with a bang
Air Asia began its domestic operations from Mumbai on January 2019, and since then, it has gradually expanded its fleet to 10 flights a day, flying to six destinations. To make a splash of this in the form of a grand announcement with high recall brand presence, the airline in association with Times OOH chose Mumbai airport.
88% of Trichy and Coimbatore airport passengers notice ads, says report
As per the research, Coimbatore saw a passenger footfall of 2.9 million in 2018, which is a growth of 27.3% over the previous year, whereas Trichy Airport saw a 92% growth in the number of domestic passengers in the same period. The research also states that these passengers spend about 1 hour 40 minutes at the airport, out of which, a significant time is spent looking at advertisements.
Mastercard India, Delhi Duty Free and Times OOH partner for winter shopping festival
For the first time, Mastercard India tied up with Delhi Duty Free Services to target and encourage international passengers to shop at the duty-free area using their Mastercard cards. “Mastercard DDFS winter shopping festival” was executed by Times OOH in association with Posterscope. Delhi Duty free happens to be the largest Duty-Free retail space in India.
It’s now Taiwan calling all Indian tourists
Taiwan Tourism Bureau’s (TTB) 2019 has launched a full-fledged OOH campaign in association with Times OOH to woo Indian travelers. The brand has opted for advertising at key airports, malls, cinema and offline media in top 6 cities. This cross-platform campaign is one of TTB’s largest ever in-market tourism promotions. The campaign leverages the holiday season and runs all through December
SET tunes into Mumbai Metro network
In a first ever collaboration of its kind on any Indian metro network, Sony Entertainment Television (SET) has tied up with Times OOH to set up 48 TV screens inside Mumbai Metro stations to provide live entertainment to the passengers. Now passengers can catch up on their favourite Sony TV shows while waiting at the platforms.
LG PuriCare’s new visibility drive takes off at key airports
LG has placed its latest range of air purifiers, LG PuriCare, at strategic locations inside Indira Gandhi International Airport (IGIA), Delhi, Chhatrapati Shivaji International Airport, Mumbai and Kempegowda International Airport, Bengaluru. This is part of a brand promotional initiative in association with Times OOH executed at Delhi & Mumbai airport.
Fbb India and Radhika Apte add to the Glamour at Mumbai Airport
In a first, an exclusive fashion show was held at the Mumbai Airport. The idea was pioneered by Times OOH and taken up by Fbb India, who chose to launch its festive range of Apparel at the Mumbai Airport with Radhika Apte as the designated showstopper. Fbb Colors Femina Miss India 2018 2nd runner up, Shreya Rao Kamavarapu also graced the event.
Amazon Festival Band gets India dancing on the streets
Amazon brought it’s brass band to Metro stations and airports and also made passengers sing parodies of 90’s songs in line with the Great Indian Festival. The event was aided by Times OOH and Wizkraft International Entertainment.
Poorvika mobiles and Times OOH don’t let the show stop
Poorvika Mobiles took up the Bengaluru bus shelters for their campaign. Mr. Siva Kumar, Head – Marketing, Poorvika Mobiles said, “With the widespread reach of the bus shelters maintained by Times OOH, we have managed to get a good response to our retail stores. Seeing this, we decided to extend the campaign up till 2019.
INOX checks into Coimbatore airport for launch promo
In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage.
Times OOH secures exclusive advertising rights at Indore Airport
In a span of 10 months, Times OOH has acquired the exclusive airport advertising rights at 3 of the 100 cities selected to be a part of the Smart city mission. Indore airport recently became the third of the lot after Coimbatore and Trichy, amidst news of $60 Billion worth of investment in 100 new airports. As the financial capital of the state of Madhya Pradesh and home to two of the most prestigious educational institutes, IIT and IIM, Indore attracts top-notch travellers.
Times OOH Acquires Media Rights to Mauritius Airport
After acquiring Trichy, Coimbatore back in 2017, Times OOH has set foot into the turquoise shores of Mauritius, making it the only Indian outdoor advertising company to enjoy exclusive media rights outside of India. Mauritius Airport boasts of about 3.8 million annual footfalls out of which, interestingly, 95% are international passengers, making this acquisition of tremendous strategic importance.
Delhi BQS get automated, real-time monitoring system
Times OOH has set up an automated real-time monitoring system to track the lighting of ad panels and state of emergency lights on 26 BQS (bus queue shelters) in Delhi. The monitoring system is managed through a mobile app and web URL.
Luxury Auto Brand Announced its Arrival through OOH and Airport
Two airports were selected post an in-depth analysis of passenger traffic in India in order to educate potential customers about the newly launched S Class- Mumbai and Delhi airports. High visibility media were taken at both the airports in high traffic areas.
Efforts under way to make Trichy numero uno airport in the country
Trichy: Various developmental works are being undertaken at the Trichy International Airport to make it achieve numero uno status among non-metro airports in the country, director of the airport, K Gunasekaran said on Monday..
Sri Ramakrishna Hospital checks into Coimbatore airport
Coimbatore airport to build on medical tourism The brand has used high impact static media sites in the departure area of Coimbatore airport’s waiting area (SHA halls) to get maximum attention of the travelers..
Times OOH Caters to 70% of Daily Commuters in Bangalore
The well-designed, energy efficient, newly constructed bus shelters in Bangalore allows brands to put forward their communication more evidently, to a larger audience Times OOH has been awarded a contract to Design..
ICONIC DISPLAY OF MRF PERFINZA STUNS PASSENGERS AT THE MUMBAI AIRPORT
India’s leading outdoor advertising agency, Times OOH – which has the exclusive advertising concession inside, and in the immediate vicinity of, the airport – has put the display together in association with digital creative agency, The Social Street.
JUMANJI FEVER AT THE D.N. NAGAR METRO STATION, MUMBAI
We all know that ‘Jumanji: Welcome to the Jungle’ posits a video game that actually pulls players into the Jumanji world. So just like the film, Sony wanted the daily commuters to feel like they have entered the world of Jumanji..
Fukrey Returns Cast Engages with Commuters at Mumbai Metro
The movie seems to have already created some buzz among brands. It has managed to rope in nine brands currently. For instance, Hike messenger announced its association with Fukrey Returns just two days ago..
Marriot & Renault the first ones to leverage the passenger traffic at Coimbatore and Trichy Airports
The media options at these airports range from Back-lit, Digital Screens network, Scrollers, Dropdowns, FSU, Front lit hoardings, Back lit hoardings, to Iconic structures, Aerobridge, Trays branding, etc.
Sharath Chandra appointed President of Times OOH
Times OOH will be seeing a change in hierarchy soon. Arghya Chakravarty, who was CEO of Times OOH, has decided to move on and Sharath Chandra, former Chief Revenue Officer (CRO) of Times OOH shall continue his responsibilities..
Nerolac Launches an Innovative OOH Campaign at Chhatrapati Shivaji International Airport
Kansai Nerolac Paints Ltd (KNPL) recently executed an innovative on-ground campaign at the Terminal 1 of the Chhatrapati Shivaji International Airport to reinforce its position as one of the best marketers in its category in India…
Times OOH Won Silver at OAA 2017 Under the Category, ‘National Media Owner of The Year’
Times OOH Bhaskarmay Simhastha : A brand makes its mark at world’s largest congregation Dainik Bhaskar..
Avail banking on the go at 'Bank of Baroda Andheri' Metro Station
Reaching 1.5 lakh commuters of Mumbai Metro would enable the Bank to become the travel partners of the commuters offering banking in transit. Through this initiative the Bank is also leveraging on its digital competency…
The Luckey Diwali fest at Mumbai Airport with a gamut of exciting gifts and fun-filled activities was presented by Lloyd
Luckey Diwali fest was a grand celebration launched to spread joy and happiness amongst passengers travelling through Mumbai Airport.
Times OOH Won Gold at the Digital Signage Awards 2017
“We continuously strive to be ahead of the technological curve and to always offer the best and in-trend DOOH options to our esteemed clients… It is indeed a moment of pride for us to have been awarded this prestigious honor on a global scale”, stated – Mr. Arghya Chakravarty, CEO, Times OOH.
iD Fresh brings health food on OOH table
The brand launched a strong messaging – ‘Its Food, Only Food. Mumbai Let’s Go Natural’ across different platforms. The outdoor strategy was planned keeping reach and frequency in mind. It used the mediums such as Bus shelters, Gantry, Digital screen at metro stations and airports in Mumbai.
PharmEasy rides Mumbai Metro tagging social media
The medicines delivery app has integrated social media and digital OOH in the Mumbai Metro space to run its campaign that has been executed by Times OOH. The brand signed up Train Wrap for 2 months and Digital Screens for 1 month of duration.
Xiaomi India celebrates Mi Festival at Airports
For 3 months of duration, the brand captured Delhi, Mumbai & Bengaluru airports to develop a brand high reach among travelers allowing communication of the brand message as well as showcasing the range of popular Mi India smart phones.
Vivo promotes wide range of Phones with an extensive OOH campaign
The one-year campaign, executed by Times OOH, showcases the entire range of Vivo smartphones. 3 lakh commuters travelling daily are expected to be a perfect blend of young, tech-savvy and value-conscious consumers.
Changing equations in the Digital OOH industry in India today
OOH advertising in India has been growing at a steady rate, representing high potential for advertisers with a large young, working and informed population driving the spending on OOH media by the brand owners.
Times OOH encourages storytelling on the road to Mumbai Airport
Times OOH has launched a prime outdoor branding space on the elevated road underpass to Mumbai Chhatrapati Shivaji International Airport Terminal 2. The 1,800sq media platform comprises 30 six-foot pedestal-mounted backlit visuals…
Times OOH develops new branding opportunity at Underpass in Mumbai
Times OOH, an innovative media owning firm has always discovered opportunities at least possible locations. The sequential placement of the media offers a unique opportunity for advertisers to build a storyboard or deliver multiple messages in an uncluttered stretch…