December 31, 2019

Times OOH live-streams India Economic Conclave 2019 at Mumbai International Airport

The ET NOW India Economic Conclave is aimed at engaging policymakers, corporates and citizens at large in a meaningful dialogue to shape the future of the economy...

December 28, 2019

Times OOH sets Mumbai Metro abuzz with creative installations for Hair & Care’s #KhuleBaalBefikar campaign

Aimed at Mumbai Metro passengers, the installation created jointly by Times OOH and Moms Outdoor sensed when trains would arrive, and showed brand ambassador Shraddha Kapoor’s hair blowing as if windswept by the moving train

December 27, 2019

Times OOH uses Nielson research to step up A1 passenger engagement.

A new report commissioned by Times OOH on the demographics of passengers passing through Mumbai Chhatrapati Shivaji Maharaj International Airport has reinforced the airport’s position as a highly effective advertising location for luxury brands, t...

December 26, 2019

Godrej Interio engages audience with experience centre

At Mumbai airport, the average dwell time is 115 minutes, out of which approximately 10 dedicated minutes are spent at experiential centres

December 25, 2019

Right Messaging & Location drives iBall sales

The brand captures advertising media for strategic targeting at Mumbai Airport

November 25, 2019

Times OOH adds modular promo set-up to Mumbai airport portfolio

Adding to the 700+ media options at the Mumbai Airport, Plug & Play is a new modular and prefabricated promotion setup by Times OOH which provides clients a unique proposition to install a setup without hassles of production time or cost.

November 24, 2019

Van Heusen gives Mumbai airport passengers a feel of its athleisure range

As Mumbai Airport continues to be a high traffic airport with a recorded footfall of 50 Million, Van Heusen wanted to engage with customers in a unique manner to showcase the Perfect Travel Companion from Van Heusen – Their super trendy Athleisure...

November 23, 2019

Kimirica’s retail pop-up at Indore airport turns passengers into customers

All unique in its own way, the promotions offered travellers a one-on-one, hands-on experience from Personal care products, gifting options and lifestyle amenity items available under one roof. With a humongous annual footfall of 30 lakh global tr...

November 22, 2019

Brands make Diwali count at Mumbai airport

Times OOH has executed another shopping festival at the Mumbai Airport, enabling brands to leverage on the retail area opportunity at the second biggest airport in India. This year’s Diwali festival was sponsored by Amstrad, Amazon, Sony, Godrej I...

November 21, 2019

Times OOH conducts a customer connect The Pilot event at Indore

Times OOH, the outdoor advertising company of the Times Group organised an event named “The Pilot” in the city of Indore on Friday the 18th of October. Times OOH acquired the exclusive advertising rights at the Indore Airport earlier this year and...

September 16, 2019

98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad

One of the busiest airports in the world, the Mumbai International Airport recorded a footfall of over 50 Million Passengers as per AAI records in the last financial year. 97% of the surveyed passengers belong to NCCS A consumer class, out of whom...

August 13, 2019

Times OOH refreshes Mumbai Metro media ad portfolio

Times OOH has brought in a change in its Mumbai Metro media ad portfolio with the addition of impressive digital and static outdoor advertising options at key stations like Andheri and Ghatkopar which is being considered an important move. Times O...

August 12, 2019

Taiwan Tourism Bureau partners with Mumbai Metro for campaign

Trust Lin, Director, Taiwan Tourism Bureau, Singapore Office, flagged off the train wrapped in colourful campaign images, on its maiden journey from the Versova Metro station. Featuring photos of popular web-series actors, Sumeet Vyas and Sapna Pa...

August 6, 2019

Times OOH puts up ‘Ultra High-Definition’ digital screens at Mumbai international airport

These ultra-stretch, 88-inch displays are strategically placed towards the exit gates to ensure they never fail to catch a passenger's attention. These new installations would enable advertisers to host impactful dynamic ads to drive higher recall...

August 5, 2019

Our vision is to build an imposing Times Square-like OOH setup in India: Aman Nanda

Times OOH is one of the oldest players in the outdoor advertising industry. Known for providing comprehensive and customised solutions to advertisers, the company never fails to stand out. exchange4media caught up with Aman Nanda, Chief Strategy ...

August 4, 2019

New channels go live on Times OOH screens for elections 2019

An omnipresent digital network at the Times OOH’s transit properties lends frequency and recall to the already hyped Election season. A minute-to-minute update of the feed enables people to form positive association for the news channels. Further,...

August 3, 2019

OOH will have to ride the technology wave

Globally, DOOH has descended to the streets such as on street furniture and billboards, and India will follow the trend soon. This will likely make the Indian OOH market more lucrative to media planner and the entire OOH pie will increase. Once a ...

August 2, 2019

Air Asia campaign takes off with a bang

Air Asia began its domestic operations from Mumbai on January 2019, and since then, it has gradually expanded its fleet to 10 flights a day, flying to six destinations. To make a splash of this in the form of a grand announcement with high recall ...

August 1, 2019

88% of Trichy and Coimbatore airport passengers notice ads, says report

As per the research, Coimbatore saw a passenger footfall of 2.9 million in 2018, which is a growth of 27.3% over the previous year, whereas Trichy Airport saw a 92% growth in the number of domestic passengers in the same period. The research also ...

July 31, 2019

Mastercard India, Delhi Duty Free and Times OOH partner for winter shopping festival

For the first time, Mastercard India tied up with Delhi Duty Free Services to target and encourage international passengers to shop at the duty-free area using their Mastercard cards. “Mastercard DDFS winter shopping festival” was executed by Time...

July 30, 2019

It’s now Taiwan calling all Indian tourists

Taiwan Tourism Bureau’s (TTB) 2019 has launched a full-fledged OOH campaign in association with Times OOH to woo Indian travelers. The brand has opted for advertising at key airports, malls, cinema and offline media in top 6 cities. This cross-pla...

July 29, 2019

SET tunes into Mumbai Metro network

In a first ever collaboration of its kind on any Indian metro network, Sony Entertainment Television (SET) has tied up with Times OOH to set up 48 TV screens inside Mumbai Metro stations to provide live entertainment to the passengers. Now passeng...

July 28, 2019

LG PuriCare’s new visibility drive takes off at key airports

LG has placed its latest range of air purifiers, LG PuriCare, at strategic locations inside Indira Gandhi International Airport (IGIA), Delhi, Chhatrapati Shivaji International Airport, Mumbai and Kempegowda International Airport, Bengaluru. This ...

July 27, 2019

Fbb India and Radhika Apte add to the Glamour at Mumbai Airport

In a first, an exclusive fashion show was held at the Mumbai Airport. The idea was pioneered by Times OOH and taken up by Fbb India, who chose to launch its festive range of Apparel at the Mumbai Airport with Radhika Apte as the designated showsto...

July 26, 2019

Amazon Festival Band gets India dancing on the streets

Brief: Amazon brought it’s brass band to Metro stations and airports and also made passengers sing parodies of 90’s songs in line with the Great Indian Festival. The event was aided by Times OOH and Wizkraft International Entertainment

July 25, 2019

INOX checks into Coimbatore airport for launch promo

Brief: In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage

July 24, 2019

Poorvika mobiles and Times OOH don’t let the show stop

Poorvika Mobiles took up the Bengaluru bus shelters for their campaign. Mr. Siva Kumar, Head - Marketing, Poorvika Mobiles said, "With the widespread reach of the bus shelters maintained by Times OOH, we have managed to get a good response to our ...

July 23, 2019

Times OOH Acquires Media Rights to Mauritius Airport

After acquiring Trichy, Coimbatore back in 2017, Times OOH has set foot into the turquoise shores of Mauritius, making it the only Indian outdoor advertising company to enjoy exclusive media rights outside of India. Mauritius Airport boasts of abo...

July 22, 2019

Times OOH secures exclusive advertising rights at Indore Airport

In a span of 10 months, Times OOH has acquired the exclusive airport advertising rights at 3 of the 100 cities selected to be a part of the Smart city mission. Indore airport recently became the third of the lot after Coimbatore and Trichy, amidst...