Newsroom
April 29, 2021
Amstrad Partners with Times OOH to showcase real-time Weather Updates at Mumbai Airport’s T2 Terminal.
Amstrad All Season Air Conditioners aim to solve the weather woes of all In...
April 23, 2021
Asian Paints Apex Ultima Protek took over the arrival hall at Indore Airport.
Rain, hail, or shine, the weather in India can be aggressively unforgiving....
April 20, 2021
LIC’s Branding Rights of Andheri Metro Station, campaign by Times OOH.
In yet another brand-building pursuit, Life Insurance Corporation of India ...
April 16, 2021
MCX and Nihilent Technologies partners with Times OOH to showcase real-time cricket updates on their digital screens at T2, Mumbai Airport.
As the Indian Premier League (IPL) matches got underway, Times OOH introduc...
April 14, 2021
Second Covid wave threatens OOH sector, agencies try out newer formats to stay afloat
The night curfews and weekend lockdowns imposed in different parts of the c...
February 8, 2021
How can the billboard medium conceptualize and invest in data-rich campaigns?
The post-pandemic market environment has amplified and transformed media ca...
January 29, 2021
OOH 2021: BFSI and Real Estate sectors make bold revival on billboards
The OOH sector was hanging on a very thin thread through most of 2020. Howe...
January 29, 2021
Need growth-oriented Budget with significant tax-breaks to boost OOH
With the Budget session of Parliament commencing from today, all eyes are o...
January 25, 2021
Experts Speak: OOH Advertising in 2021 – Is revival on the cards?
As we gear up and move towards a glimmer of hope with vaccines, normalcy is...
January 13, 2021
OOH 2021: Trends that will define growth & success
As the world gears up for the COVID vaccine, OOH experts are on a hopeful p...
January 12, 2021
Outdoor may see double-digit growth in 2021, expect industry leaders
After earning dismal revenues last year due to the Covid-induced lockdown, ...
January 1, 2021
OOH sectors that saw growth in the Unlock phase
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media...
December 21, 2020
Will the OTT-OOH bond prevail even post Unlock?
Experts say that OTT has still retained its love for the billboard medium a...
December 15, 2020
How ambient DOOH rose to the occasion in a pandemic year
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutio...
December 9, 2020
The Runway Restart 2.0 – Airport Advertising flies high with Times OOH
The Runway Restart 2.0 shows a surge in demand and is thus a key moment for...
December 7, 2020
Did festive spending generate revenue growth for the OOH industry?
While some OOH industry leaders say there was a 40% increase in revenue fro...
December 7, 2020
Times OOH executes a multi-airport campaign for Tamil Nadu Tourism.
Times OOH has acquired the exclusive media rights on Chennai’s Central and ...
November 23, 2020
Times OOH Acquires Media Branding Rights of Chennai’s Iconic Billboards
Times OOH has acquired the exclusive media rights on Chennai’s Central and ...
November 12, 2020
Will this Diwali rekindle the spark in OOH spends?
Industry players say brands have renewed their interest in the medium and s...
November 10, 2020
Will DGCA increasing flights finally give wings to airport branding?
The increase in flights is expected to bring more opportunities for brands ...
November 4, 2020
The road to revenue recovery for OOH has kickstarted: Industry experts
As per the Madison report, OOH witnessed a degrowth of -55% in H1 2020. How...
October 27, 2020
Return of FMCG, OTT and real estate brands brings back festive cheer for OOH
Also, with new market environment post-Covid giving momentum to several new...
October 20, 2020
Mumbai Metro Re-opens: Are brands ready to hop on?
e4m speaks to OOH players to understand how the re-opening of the Versova-G...
October 14, 2020
Will festive season bring the shine back for OOH sector?
Ahead of the festive season, OOH experts share their outlook for this year'...
October 7, 2020
ŠKODA creates a stunning display at Mumbai Airport
ŠKODA Auto unveils all new Superb & Karoq at the Mumbai Airport. By opting ...
October 5, 2020
Times OOH installs screens at Mumbai airport to show cricket scores with 30% brand message
Times OOH installs screens at Mumbai airport to show cricket scores with 30...
September 28, 2020
Driving OOH post-Covid: A case for a Unified Measurement System
OOH experts share insights on why a measurement system is of paramount impo...
September 18, 2020
Somany Ceramics adds a dash of style at T2, Mumbai Airport
“We are proud to partner Somany Ceramics in delivering such impactful brand...
September 16, 2020
Will OOH lose out on a big-ticket event like IPL 2020 due to Covid?
The OOH industry took the biggest hit during the nationwide lockdown, recor...
September 14, 2020
Axis Bank chooses, T2 Mumbai Airport to target affluent travellers
“We are proud to partner with Axis Bank in delivering such impactful activa...
September 7, 2020
DMRC services re-start today
Delhi OOH players share insights on opportunities available for brands at m...
August 27, 2020
Advertising at Mumbai and Delhi airports finally ready for takeoff
Experts say one of the key factors driving this growth is the increase in t...
August 17, 2020
Blending OOH & Experiential will generate the wow factor for brands during Unlock: Experts
The out of home (OOH) ecosystem is largely dependent on ad inventory that r...
August 15, 2020
Boost Advertising Spends as Markets Re-Open, suggests Times OOH
India’s largest outdoor advertising agency, Times OOH, recommends there is ...
August 11, 2020
The Runway Restart – Airport Advertising is back by Times OOH
140 days since the lockdown started and we are inching forward towards the ...
July 1, 2020
Outdoor Asia- Media matters
MEDIA MATTERS norm by which media owners are called upon to have all their ...
June 30, 2020
Times OOH supports the ‘#SendingLove’ global campaign
The campaign, supported by Times OOH has been displayed at Terminal 2, Mumb...
June 29, 2020
Brands renew interest in advertising at airports as domestic air travel picks up pace
With domestic air travel slowly picking up pace after a 2-month Covid-induc...
June 25, 2020
Times OOH and Naturals install hand sanitising units across Coimbatore and Trichy airports
Outdoor advertising agency Times OOH has partnered with Naturals - a leadin...
June 16, 2020
How OOH industry is reinventing itself to stay afloat amid the pandemic
While traditional media formats have taken a beating due to the lockdown, O...
June 3, 2020
Is airport OOH ready for take-off as domestic flights resume?
Industry experts believe that although brands may be initially hesitant to ...
June 2, 2020
Times OOH offers free creative services for Outdoor campaigns
The creative work will be carried out by a team of in-house creative specia...
April 27, 2020
It’s too early to gauge the COVID-19 impact but OOH will bounce back: Industry leaders
OOH industry leaders talk about how the COVID-19 pandemic has hindered thei...
April 7, 2020
OOH sure to bounce back despite COVID-19 setback: Experts
With the coronavirus pandemic throwing a spanner into the works of OOH, exp...
March 16, 2020
Ethnic Retail Store opts for metro advertising massively.
To increase the footfall of Aurelia store at Andheri metro station, the ret...
January 23, 2020
Himalaya establishes consumer connect with babycare branding at Indore International Airport
In association with Times OOH, the brand targets flying mothers with 2 baby...
January 13, 2020
Times OOH Bags Exclusive Media Branding Rights On Delhi Metro Pink Line
India’s largest outdoor Advertising agency, Times OOH has won the train wra...
January 8, 2020
Times OOH showcases Raymond’s ‘Complete Man’ at Indore Int’l Airport
The man mannequin has been installed at Indore International Airport over t...
December 31, 2019
Times OOH live-streams India Economic Conclave 2019 at Mumbai International Airport
The ET NOW India Economic Conclave is aimed at engaging policymakers, corpo...
December 28, 2019
Times OOH sets Mumbai Metro abuzz with creative installations for Hair & Care’s #KhuleBaalBefikar campaign
Aimed at Mumbai Metro passengers, the installation created jointly by Times...
December 27, 2019
Times OOH uses Nielson research to step up A1 passenger engagement.
A new report commissioned by Times OOH on the demographics of passengers pa...
December 26, 2019
Godrej Interio engages audience with experience centre
At Mumbai airport, the average dwell time is 115 minutes, out of which appr...
December 25, 2019
Right Messaging & Location drives iBall sales
The brand captures advertising media for strategic targeting at Mumbai Airport
November 25, 2019
Times OOH adds modular promo set-up to Mumbai airport portfolio
Adding to the 700+ media options at the Mumbai Airport, Plug & Play is ...
November 24, 2019
Van Heusen gives Mumbai airport passengers a feel of its athleisure range
As Mumbai Airport continues to be a high traffic airport with a recorded fo...
November 23, 2019
Kimirica’s retail pop-up at Indore airport turns passengers into customers
All unique in its own way, the promotions offered travellers a one-on-one, ...
November 22, 2019
Brands make Diwali count at Mumbai airport
Times OOH has executed another shopping festival at the Mumbai Airport, ena...
November 21, 2019
Times OOH conducts a customer connect The Pilot event at Indore
Times OOH, the outdoor advertising company of the Times Group organised an ...
September 16, 2019
98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad
One of the busiest airports in the world, the Mumbai International Airport ...
August 13, 2019
Times OOH refreshes Mumbai Metro media ad portfolio
Times OOH has brought in a change in its Mumbai Metro media ad portfolio wi...
August 12, 2019
Taiwan Tourism Bureau partners with Mumbai Metro for campaign
Trust Lin, Director, Taiwan Tourism Bureau, Singapore Office, flagged off t...
August 6, 2019
Times OOH puts up ‘Ultra High-Definition’ digital screens at Mumbai international airport
These ultra-stretch, 88-inch displays are strategically placed towards the ...
August 5, 2019
Our vision is to build an imposing Times Square-like OOH setup in India: Aman Nanda
Times OOH is one of the oldest players in the outdoor advertising industry....
August 4, 2019
New channels go live on Times OOH screens for elections 2019
An omnipresent digital network at the Times OOH’s transit properties lends ...
August 3, 2019
OOH will have to ride the technology wave
Globally, DOOH has descended to the streets such as on street furniture and...
August 2, 2019
Air Asia campaign takes off with a bang
Air Asia began its domestic operations from Mumbai on January 2019, and sin...
August 1, 2019
88% of Trichy and Coimbatore airport passengers notice ads, says report
As per the research, Coimbatore saw a passenger footfall of 2.9 million in ...
July 31, 2019
Mastercard India, Delhi Duty Free and Times OOH partner for winter shopping festival
For the first time, Mastercard India tied up with Delhi Duty Free Services ...
July 30, 2019
It’s now Taiwan calling all Indian tourists
Taiwan Tourism Bureau’s (TTB) 2019 has launched a full-fledged OOH campaign...
July 29, 2019
SET tunes into Mumbai Metro network
In a first ever collaboration of its kind on any Indian metro network, Sony...
July 28, 2019
LG PuriCare’s new visibility drive takes off at key airports
LG has placed its latest range of air purifiers, LG PuriCare, at strategic ...
July 27, 2019
Fbb India and Radhika Apte add to the Glamour at Mumbai Airport
In a first, an exclusive fashion show was held at the Mumbai Airport. The i...
July 26, 2019
Amazon Festival Band gets India dancing on the streets
Brief: Amazon brought it’s brass band to Metro stations and airports and al...
July 25, 2019
INOX checks into Coimbatore airport for launch promo
Brief: In association with Times OOH, INOX Movies placed branded boxes on t...
July 24, 2019
Poorvika mobiles and Times OOH don’t let the show stop
Poorvika Mobiles took up the Bengaluru bus shelters for their campaign. Mr....
July 23, 2019
Times OOH Acquires Media Rights to Mauritius Airport
After acquiring Trichy, Coimbatore back in 2017, Times OOH has set foot int...
July 22, 2019
Times OOH secures exclusive advertising rights at Indore Airport
In a span of 10 months, Times OOH has acquired the exclusive airport advert...
