Established in 2005, Times OOH has emerged as the leader in the Indian outdoor advertising industry. Our success stems from the ability to provide a national network of comprehensive and customized Out-of-Home solutions to advertisers, giving them the flexibility to target mass as well as niche segments. We have brought to life OOH advertising’s inherent benefits of freshness, freedom and scale through innovative OOH display, creative OOH & engagement options and then gone a step further by offering flexibility and targeted solutions with our digital OOH network in India.
We operate the OOH media options that have revolutionized the medium in India and Mauritius, bringing it on par with the world’s most vibrant locations.
We own spaces that contemporary brands need to occupy if they hope to reach a focused, discerning audience and this maximizes their ROI. We dominate the most with-it location in India’s most happening cities and Mauritius.
Let Times OOH ensure that you reach your consumers, no matter where they are!
Million consumers daily
Since the Mumbai airport is one of the largest airports in the country in terms of footfalls, it was a no-brainer and a significant choice for us. Another important factor was that Mumbai has always been one of the top markets for brand ŠKODA and capitalizing on this was an obvious decision. As we are launching a series of new cars in 2020 and 2021, airport displays are a great way to showcase the new cars to the prospects and generate enquiries. With Unlock 5.0 and the increase in the number of passengers following the reinstatement of premium and business travellers at Mumbai airport, it was a strategic call for us to have our presence at the Mumbai airport to showcase our products. Like always, we wanted our promo display to stand out, capture the attention, showcase the grandeur and wow factor of brand ŠKODA. We have always been a ‘Simply Clever’ brand when it comes to our marketing activities. We believe in extracting the most out of a specific idea rather than being all over the place. It cannot be a better time for us to do this activity leading to the launch of our new cars in the next year.
Head of Marketing – ŠKODA Auto India
Indore Airport is the heart of the flourishing city, servicing the passengers and creating landmarks in service quality. Airports today are not just a place to board flights but have become a spot where people spend ample hours engaging in various activities like shopping, enjoying lavish meals, consuming advertising and brand promotions and so on. Times OOH has brought high quality standards in airport media space enabling the advertisers to communicate with their target audience in the best possible way. From short term well thought activations to long term presence with marquee media, brands are leveraging the opportunities present at Indore airport and we only see it growing further and reaching greater heights.
Airport Director, Indore Airport
Airport media is so substantial to us. The premium pillar media located at security check-in area are very strategically placed, and it will give a big boost to Somany as a brand to entice passenger’s eyeballs when they are waiting for security frisking. The brand campaign with Salman Khan will also showcase Somany's humble and rooted approach with the tag line "Zameen se Judey". Moreover, Salman’s personality, will help bring forth campaign’s essence, which is, 'no matter how high you soar or how successful you are, you should always be rooted & remain grounded."
Marketing Head – Somany Ceramics
Airport is a premium location in terms of the target audience and ambience, and this audience is more frequently on the move. On an average, they are known to take 4 domestic and 3 international trips in a year. Thus, it makes power banks a must-have in their travel baggage. One also consumes a lot of cellular data while travelling, since people browse content and social media during transit. This make power banks even more crucial for these passengers.Times OOH has installed these charging stations at every nook and corner of the airport, which gave iBall 72 media options in total, with 144 faces. They complemented this media with compelling communication and QR codes that led to e-commerce websites. “The USP of the campaign was its location and contextual communication: Talking about a product wherein you can’t ignore it. Promoting power banks at Airport mobile charging stations is SPOT ON. That’s what we did, we have identified the location, selected a product and put up classic, evergreen communication that the travellers just can’t ignore. We used Netflix, Whatsapp, PUBG and other popular entertainment platforms in our communications that often consumes the maximum battery of your devices. We told the users, you can continue watching, playing or texting if you have iBall powerbank with you.
Vice President – Marketing – iBall