The capital & largest city of the Indian state of Karnataka, Bengaluru is the third most populous city and fifth most populous urban agglomeration in India with a population of 8+ million and a metropolitan population of around 11 million.
The Silicon Valley of the East is known for its upmarket milieus and well-heeled citizenry. Bengaluru is also referred to as the start-up capital of India. Forbes considers Bengaluru as one of "The Next Decade's Fastest-Growing Cities", the city is the third largest hub for high-net-worth individuals.
Like most global cities, the key to unlocking Bengaluru’s marketing potential is to be seen around its upscale precincts. That is exactly what we’ve achieved by selecting our media around the city’s high-traffic and affluent demographic zones.
Their strategic locations, including near prime shopping hubs, and corporate parks, spread across key catchment areas arouse purchase intent. Our media provide high exposure time to the ongoing advertisements thus ensuring an effective brand recall as consumers travel the same route every day – a consumer demographic that is open to visual stimuli.