Ahmedabad, located near the bank of Sabarmati River, also known as the 'Manchester of India', is India’s fifth-most populous city and has emerged as a hub of economic activity for sectors such as commerce, communication, and construction. It is also home to the largest cricket stadium in the world – The Narendra Modi Stadium at Motera.

Ahmedabad has been selected as one of the hundred Indian cities to be developed as a smart city under the Government of India's flagship Smart Cities Mission.

Strategically placed 126 digital billboards provide comprehensive coverage and reach across key touchpoints in the city helping brands reach up to 20 million eyeballs.