Built on international standards, the Yamuna Expressway is used by commuters who represent a certain level of consumer quality on both sides. The commuter profile reflects a happy mix of affluence, youth and worldly-wise sensibilities.
Some of this is a result of Delhi NCR being a major hub for global events, and Agra an International tourist destination. Hence, a certain quantum of transient tourists as well – another high-spend segment. In fact, 10% of the traffic comprises international leisure travellers.
Generally, the profile represents a young, upwardly mobile, brand-conscious audience – an overwhelming majority considered to be affluent. Given the profiling, that’s tremendous bang for the advertising buck.