VW has always believed in connecting with the right audience on the right platform. Keeping in mind the communication for Tiguan and T-Roc the ideal touch points have always been the Mumbai & Delhi Airports, known for their captive audience. With the resumption of travel a month and a half ago, airports saw a sudden surge in eyeballs. It made sense at this time to use airport-centric OOH to drive advertising about SUVs that are often used for travel purposes. Airports are currently one of the very few public spaces where people can assemble. While, social distancing protocols have ensured that the passenger dwell time at the airport has gone up substantially. In this context, it’s important to capitalize tactically on specific airport spots and locations like Departure Lounges and Security Hold Areas. This is where passengers are spending a majority of their airport time, and therefore placing ads here results in better eyeballs & ROI.
“We chose airport advertising to reach out Indians residing overseas. OOH advertising has always helped in establishing ourselves as a hospital that comprises with state-of-the-art technology with all facilities available and we will continue to advertise in OOH medium in future.”
The existing baby care rooms at Indore airport is now upgraded, designed and branded by Himalaya brand. This is a very thoughtful initiative. Himalaya Babycare will provide free products like hand sanitizer, baby lotion, baby bath and baby diapers too free of cost to mothers inside the rooms for usage. The two existing babycare rooms which were previously managed by AAI will now be managed by Himalaya.
Indore Airport has been recently recognised as the best airport in APAC under the 2-5 million passenger category by Airport Council International (ACI) and it continues to raise benchmarks in customer service and infrastructure. Besides registering a footfall growth of nearly 40 per cent in 2018-19, it also launched International operations to Dubai, becoming the first international airport in Madhya Pradesh.
Airport is a premium location in terms of the target audience and ambience, and this audience is more frequently on the move. On an average, they are known to take 4 domestic and 3 international trips in a year. Thus, it makes power banks a must-have in their travel baggage. One also consumes a lot of cellular data while travelling, since people browse content and social media during transit. This make power banks even more crucial for these passengers.
Times OOH has installed these charging stations at every nook and corner of the airport, which gave iBall 72 media options in total, with 144 faces. They complemented this media with compelling communication and QR codes that led to e-commerce websites. “The USP of the campaign was its location and contextual communication: Talking about a product wherein you can’t ignore it. Promoting power banks at Airport mobile charging stations is SPOT ON. That’s what we did, we have identified the location, selected a product and put up classic, evergreen communication that the travellers just can’t ignore. We used Netflix, Whatsapp, PUBG and other popular entertainment platforms in our communications that often consumes the maximum battery of your devices. We told the users, you can continue watching, playing or texting if you have iBall powerbank with you.
When we launched retail, we wanted the customers to get a first-hand experience with our products and the brands we were offering. And, being a manufacturing unit in Indore we wanted to venture out our first Kimirica experience centre at the Indore airport itself. While planning a retail store and discussing the same with the Times OOH group, we decided to engage our customers in an interactive experience to tell them our story. It is one of a kind kiosk which was designed in-house by our talented designers, keeping to give out the best customer experience in mind. We choose the colour and the material which were soothing to the eyes. We wanted to showcase our brands in a manner so that the consumer interaction is easy and positive. We wanted them to feel our passion for every brand we created. She further added, The customers can immerse themselves in the products they like at their own pace and time. So, that’s how the experience centre started. It took us around 4 months to design and finally launch ourselves. It is one of a kind kiosk at the Indore Airport and we plan to open more in the coming future. This would have not been possible without the support we received from the Airport Authority and Times group. Airport retail is now a tried and tested strategy. Pop-ups are a great way to generate revenue and raise brand awareness through ideal positioning, which has consistently allowed brands to access a plethora of eager and diverse shoppers.
Indore Airport is the heart of the flourishing city, servicing the passengers and creating landmarks in service quality. Airports today are not just a place to board flights but have become a spot where people spend ample hours engaging in various activities like shopping, enjoying lavish meals, consuming advertising and brand promotions and so on. Times OOH has brought high quality standards in airport media space enabling the advertisers to communicate with their target audience in the best possible way. From short term well thought activations to long term presence with marquee media, brands are leveraging the opportunities present at Indore airport and we only see it growing further and reaching greater heights.
Mumbai metro registers the commute of more than 8 lakh passengers daily. In terms of brand visibility and recall for our shows, we felt Mumbai metro was well equipped to host the Sony screens and give us access to our audience who are away from their TV screen at home.
Being a leader in GPS industry, our focus & objective is to make common people aware of GPS & its role in day to day life. As fitness & wellness activity is quite booming sector in India, hence we want to educate people on the importance of GPS to track their daily activities (such as steps taken, calories burnt, intensity workout, floors climbed & sleep monitoring.) The idea & objective is to promote healthy & active lifestyle And this is the reason behind our tag line “Beat Yesterday”, which means to compete yourself on daily basis to be most healthy & active person. Hence to promote this, we did outdoor hoarding marketing campaign with Times OOH in tier A cities. We look forward to repeat this campaign on frequent basis in coming months.”
As one of the highest footfall securing destinations – Delhi, Mumbai and Bangalore airport terminals offered the brand high reach among travelers allowing communi-cation of the brand message as well as showcasing the range of popular smartphones from Mi India.The uncluttered visual landscape within these terminals meant high attention time and comprehension of the message that played a direct role in increasing demand for these smartphones during the festival shopping period of October.Needless to say, the campaign played a key role in Mi India selling more than 1 million smartphones in just 18 days of October 2016 delivering well on its objective.”
We wanted to do an extensive campaign around the brand using Twitter integration and Digital OOH media formats so as to bring a brand impact amongst our TG. Being in the pharma industry, one has to be handy all the time to the consumers. Thereby, we have launched the PharmEasy app. In order to make that public, PharmEasy opted for Metro Wrap advertising.
With this innovative marketing initiative for our newly launched Datsun redi-GO, we wanted to reach out to the aspirational youth of India, who are the risers and want to fly high in life. And, the Mumbai Airport, which is one of the busiest airports of India, offers the ambience to reach out to the target group of the redi-GO. The unique and disruptive concept which also demonstrates the attributes of the car like high ground clearance, bold and eye-catching style, has been receiving tremendous response from the audience.
We wanted to target the young, urban and upwardly mobile audience of Mumbai who are driven by the high penetration of Smartphone’s. As Metro wrap acts as a moving billboard so to stay along the entire route of metro, we thought it would be a great medium to capture the attention of our TG
“This is the first mainstream campaign by iD Fresh Food in the city of Mumbai. Our strategic approach for implementing this campaign was to communicate to the customers the importance of eating natural and healthy. We have taken a 360-degree media approach in Mumbai to ensure maximum reach and visibility within our target audience.”
We are privileged to be the first destination in India to promote tourism through the new metro in the country’s commercial capital.
Times Innovative Media (TIML) has entered the Limca Book of Records for installing a chain of 106 digital advertisement units between the tracks of the Mumbai Metro line in 2015. TIML has thus become the only out-of-home media company in the world to have such a digital screen network!
Times OOH has mastered the art of clutter-free outdoor advertising solutions. In association with Times OOH, Magicbricks reached its right target groups at the right time and right locations via the various branding properties that Times OOH possess pan India.
We appreciate Times OOH team’s quick adaptability to new trends and technologies in the domain and their deployment at select vantage locations, such as Yamuna Expressway.
Thanks Mumbai Metro and Times 00H for providing the strategic venue for 48HFP Kick OFF. We had the best-ever success ratio of films this year. The team’s supportive attitude helped us reach more than 250 budding film-makers!
The strategic reach of Mumbai’s bus queue shelters in key parts of the city helped build visibility and frequency.
Delhi’s ubiquitous bus queue shelters have provided us the perfect canvas to convey our Earth Day communication.
We have been partnering with Times OOH for Shopping Festivals at Mumbai Airport since September 2018. The kind of visibility and plethora of media options we got there inspired us to tap the market in Delhi as well. Since we wanted to capture international travellers, Delhi Duty Free served as the perfect location to engage passengers and encourage them to shop with Mastercard – the safest way to pay – and experience worry-free transactions. This kind of engagement supported with gratification for the customers has helped our brand stand out in the category.
Aggressive & positive minded business personalities of the region should try out the attractive and sophisticated advertising opportunities inside and outside airport which are installed and maintained by our advertising partner Times OOH. These advertising opportunities help in improving the airport ambience and increase visibility for the brands, products and services advertising on it. This helps in projecting their brand reputation in the most important destination of the city: which is the Coimbatore International airport
Digital media gave us a presence across airport at multiple touch points and helped us build frequency. Since this was our launch, we wanted frequency media to aid in top of the mind recall and digital media gave us a 10/10 on this