Clients Speak
Rajkumar Parathanman, Marketing head, Air Asia
Digital media gave us a presence across airport at multiple touch points and helped us build frequency. Since this was our launch, we wanted frequency media to aid in top of the mind recall and digital media gave us a 10/10 on this
Mr. Mahalingam, Airport Director Coimbatore Airport
Aggressive & positive minded business personalities of the region should try out the attractive and sophisticated advertising opportunities inside and outside airport which are installed and maintained by our advertising partner Times OOH. These advertising opportunities help in improving the airport ambience and increase visibility for the brands, products and services advertising on it. This helps in projecting their brand reputation in the most important destination of the city: which is the Coimbatore International airport
Mr. Puneeth Bekal, Director Marketing, Mastercard
We have been partnering with Times OOH for Shopping Festivals at Mumbai Airport since September 2018. The kind of visibility and plethora of media options we got there inspired us to tap the market in Delhi as well. Since we wanted to capture international travellers, Delhi Duty Free served as the perfect location to engage passengers and encourage them to shop with Mastercard – the safest way to pay – and experience worry-free transactions. This kind of engagement supported with gratification for the customers has helped our brand stand out in the category.
Brijesh Bhanote, Director, Sales and Marketing, Lotus Greens
Delhi’s ubiquitous bus queue shelters have provided us the perfect canvas to convey our Earth Day communication.
R Kamalakumar, GM Marketing, Bharat Matrimony
The strategic reach of Mumbai’s bus queue shelters in key parts of the city helped build visibility and frequency.
Yogi Chopra, India Producer, 48HFP
Thanks Mumbai Metro and Times 00H for providing the strategic venue for 48HFP Kick OFF. We had the best-ever success ratio of films this year. The team’s supportive attitude helped us reach more than 250 budding film-makers!
Anubha Laroiya, Vice-President, Marketing Communication, Lotus Greens
We appreciate Times OOH team’s quick adaptability to new trends and technologies in the domain and their deployment at select vantage locations, such as Yamuna Expressway.
Magicbricks Spokesperson
Times OOH has mastered the art of clutter-free outdoor advertising solutions. In association with Times OOH, Magicbricks reached its right target groups at the right time and right locations via the various branding properties that Times OOH possess pan India.
LIMCA BOOK OF RECORDS
Times Innovative Media (TIML) has entered the Limca Book of Records for installing a chain of 106 digital advertisement units between the tracks of the Mumbai Metro line in 2015. TIML has thus become the only out-of-home media company in the world to have such a digital screen network!
AP Anil Kumar, Kerala Tourism Minister
We are privileged to be the first destination in India to promote tourism through the new metro in the country’s commercial capital.
Mithun Appaiah, VP Sales & Marketing, ID Fresh
“This is the first mainstream campaign by iD Fresh Food in the city of Mumbai. Our strategic approach for implementing this campaign was to communicate to the customers the importance of eating natural and healthy. We have taken a 360-degree media approach in Mumbai to ensure maximum reach and visibility within our target audience.”
Jack Ding, Director, Vivo Mobile Smartphone, Maharashtra
We wanted to target the young, urban and upwardly mobile audience of Mumbai who are driven by the high penetration of Smartphone’s. As Metro wrap acts as a moving billboard so to stay along the entire route of metro, we thought it would be a great medium to capture the attention of our TG
Arun Malhotra, Managing Director, Datsun Motors India Pvt. Ltd.
With this innovative marketing initiative for our newly launched Datsun redi-GO, we wanted to reach out to the aspirational youth of India, who are the risers and want to fly high in life. And, the Mumbai Airport, which is one of the busiest airports of India, offers the ambience to reach out to the target group of the redi-GO. The unique and disruptive concept which also demonstrates the attributes of the car like high ground clearance, bold and eye-catching style, has been receiving tremendous response from the audience.
Saumil Pareekh, Sr. Marketing Manager, PharmEasy
We wanted to do an extensive campaign around the brand using Twitter integration and Digital OOH media formats so as to bring a brand impact amongst our TG. Being in the pharma industry, one has to be handy all the time to the consumers. Thereby, we have launched the PharmEasy app. In order to make that public, PharmEasy opted for Metro Wrap advertising.
Sushant Sreeram, Head – Marketing, Xiaomi India
As one of the highest footfall securing destinations – Delhi, Mumbai and Bangalore airport terminals offered the brand high reach among travelers allowing communi-cation of the brand message as well as showcasing the range of popular smartphones from Mi India.The uncluttered visual landscape within these terminals meant high attention time and comprehension of the message that played a direct role in increasing demand for these smartphones during the festival shopping period of October.Needless to say, the campaign played a key role in Mi India selling more than 1 million smartphones in just 18 days of October 2016 delivering well on its objective.”
Siddharth Soni, Marketing Manager, Garmin
Being a leader in GPS industry, our focus & objective is to make common people aware of GPS & its role in day to day life. As fitness & wellness activity is quite booming sector in India, hence we want to educate people on the importance of GPS to track their daily activities (such as steps taken, calories burnt, intensity workout, floors climbed & sleep monitoring.) The idea & objective is to promote healthy & active lifestyle And this is the reason behind our tag line “Beat Yesterday”, which means to compete yourself on daily basis to be most healthy & active person. Hence to promote this, we did outdoor hoarding marketing campaign with Times OOH in tier A cities. We look forward to repeat this campaign on frequent basis in coming months.”
Mr. Aman Srivastava, Sr. VP head of Marketing, Sony Entertainment Television
Mumbai metro registers the commute of more than 8 lakh passengers daily. In terms of brand visibility and recall for our shows, we felt Mumbai metro was well equipped to host the Sony screens and give us access to our audience who are away from their TV screen at home.
