7 August 2026
Innovation has always been at the heart of Times OOH – A Times Group Company
For over two decades, we have consistently challenged the conventional boundaries of Out-of-Home advertising by creating media formats that don’t just occupy space, they transform it. Whether it’s introducing iconic digital landmarks, immersive transit media, or premium airport innovations, our philosophy has remained unchanged: create media experiences that help brands stand out in the moments that matter most.
This commitment to innovation has now been recognised on a national stage.
Times Innovative Media Limited, in partnership with GMR Goa International Airport, has been awarded a place in the Asia Book of Records and India Book of Records for installing the First Ceiling-Suspended Curved Digital Videowall in an Airport at Manohar International Airport, Goa.
While we are honoured by this recognition, for us it represents something much bigger than a record. It reinforces our belief that meaningful innovation creates lasting value—not only for the industry, but more importantly, for the brands that trust us with their communication.
The Out-of-Home industry is constantly evolving. As audiences become increasingly mobile and digital-first, brands need media solutions that go beyond visibility to create genuine engagement.
At Times OOH, innovation has never been about creating a larger screen or a new advertising format for the sake of novelty. Every innovation begins with a single objective i.e. to help advertisers capture attention more effectively, elevate brand perception, and deliver memorable consumer experiences.
This mindset has led us to develop several industry-first media solutions across airports, metros, city media and digital ecosystems. The Ceiling-Suspended Curved Digital Videowall is another milestone in that journey, demonstrating how technology, architecture and creativity can come together to create a truly distinctive brand platform.
Located inside Manohar International Airport, Goa, the curved digital videowall measures 9 metres wide and 4.5 metres high, making it one of the most striking visual installations within the airport environment.
Unlike conventional displays, its suspended curved design naturally commands attention from multiple passenger viewpoints, integrating seamlessly with the airport’s modern architecture while creating a premium visual experience.
For advertisers, this means more than just high visibility.
It means greater impact.
Whether it is a global luxury brand launching a new collection, an international tourism board promoting a destination, an automotive brand unveiling its latest innovation, or a consumer brand building awareness, the format provides an immersive storytelling canvas that captures attention in one of the most premium consumer environments.
Airports continue to be among the most influential advertising environments, bringing together business leaders, affluent consumers, international visitors, decision-makers and high-frequency travellers.
These audiences are highly engaged, have longer dwell times and are naturally receptive to premium brand communication.
An iconic media asset such as the Ceiling-Suspended Curved Digital Videowall amplifies these advantages by delivering content in an environment where passengers are already looking up, navigating and exploring the terminal.
The result is a format that encourages longer visual engagement, stronger brand recall and a more memorable advertising experience.
For both Indian and international brands looking to build premium perception, airport media offers an unmatched opportunity to connect with a high-value audience at scale.
Recognition by the Asia Book of Records and India Book of Records is a proud milestone, but more importantly, it reflects our continued commitment to pushing the boundaries of what airport advertising can achieve.
At Times OOH, every innovation is driven by a simple question:
How can we create better opportunities for brands to connect with consumers?
The answer lies in developing media assets that are not only visually iconic but also strategically valuable for advertisers.
As brands increasingly seek immersive, experience-led marketing solutions, innovative digital formats will play a defining role in shaping the future of Out-of-Home advertising.
Winning the Asia Book of Records and India Book of Records for the First Ceiling-Suspended Curved Digital Videowall in an Airport is both an honour and a responsibility.
It inspires us to continue investing in media innovations that deliver measurable value for advertisers while enhancing the passenger experience.
Innovation has always been a part of Times OOH’s DNA, and this recognition reaffirms our commitment to creating world-class media solutions that help brands break through clutter, command attention and create lasting impressions.
Because at Times OOH, we don’t simply build advertising formats.
We create landmark media experiences that enable brands to be seen, remembered and celebrated.