8 September 2023
Himalaya Wellness, a leading Indian brand, has extended its crucial service, the Himalaya Baby Care room at Manohar International Airport, Goa, through a partnership with Times OOH.The inclusion of Manohar International Airport, Goa, is a significant milestone in Himalaya’s efforts, as it becomes a part of a network of 150 Himalaya Baby Care feeding rooms across the Nation. The Himalaya Baby Care room at MOPA airport has been thoughtfully designed for both branding and public convenience, in line with the other Baby Care rooms managed by Himalaya Wellness Company at various airports.The recent inauguration of the Himalaya Baby Care room was celebrated with Senior airport officials, Himalaya Baby Care team, and Times OOH sales and operations team. Times OOH, the advertising partner for MOPA airport, played a pivotal role in managing and executing the branding opportunity. Branding a baby care room increases the brand’s visibility to a very niche target audience – parents and caregivers of young children. It helps to raise awareness about the products among this demographic audience.
Launched in January 2023, Manohar International Airport, Goa, marks another essential destination for Himalaya to extend its brand identity and offer comfort to traveling mothers. This modern airport has been a major attraction for tourists since its inception. Attracting tourists from all over India, it has accounted for 30% of the state’s air traffic within five months of operation. Additionally, it is connected to 21 domestic destinations across India through direct flights and has now expanded to international markets, including a direct flight from London and an authorized immigration check post for individuals with e-visas, expected to draw a significant number of passengers.
Sumit Chadha, Business Head – Airports, Times OOH, expressed his enthusiasm, stating, “We are delighted to welcome Himalaya Wellness Company to one of India’s leading airports once again. Manohar International Airport strategically aligns with the brand’s presence and services, catering to both national and international travelers. Goa, being a popular holiday destination, has garnered exceptional reviews for the airport, attracting a diverse passenger base, including mothers with children of various age groups. Thus, the addition of Baby Care services was a necessity, and we are pleased that Manohar International Airport has now introduced this service among its various offerings.”
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