31 July 2025
In a media landscape increasingly fragmented by screens, scrolls, and fleeting attention spans, there remains one domain where the audience is not just present but attentive: ‘Airport’. And since airports are the new experiential destinations, then Chandigarh Airport is quietly emerging as the new destination for brand storytelling.
A recent Nielsen study commissioned by Times OOH, conducted at Chandigarh Airport in March 2025, crystallises this opportunity with hard numbers and behavioural insights—data that affirms what many marketers and brand custodians have intuitively sensed: this airport houses India’s upwardly mobile, influential, and aspirational class.
With a monthly footfall of over 3.74 lakh passengers (April 2025), Chandigarh Airport is the busiest airport in Punjab and Haryana. According to the Nielsen survey, remarkable 97% of passengers belong to the NCCS A segment, India’s top socio-economic tier. This includes CXOs, high-income professionals, business owners, and elite service class individuals.
More tellingly, over 80% identify as primary decision-makers, either in their homes or businesses.
Beyond income and titles, the real insight lies in lifestyle indicators. The Nielsen data is unambiguous:
These numbers are not merely vanity metrics; they point to a segment that is both willing and able to engage with high-value offerings.
Passengers spend:
In contrast to other media formats, the airport offers uncluttered mental space. Here, the audience is receptive, even curious. This is fertile ground for brands that want to narrate not just features, but values.
The Nielsen study leaves no room for ambiguity—digital screens are the most recalled ad format, registering 89% recall across passenger types.
More significantly, nearly 60% of travellers recall ads from their airport experience, and the association with airport media remains overwhelmingly positive. To the affluent flyer, advertising in an airport context is perceived as premium, trustworthy, and relevant.
Chandigarh Airport outperforms on metrics that matter most in modern media-affluence, attention, and action.
Times OOH, a leading organised OOH company handles exclusive rights for the Chandigarh Airport providing a variety of advertising options, packages and offers.